[Press Release] According to recent information from the Cultural Tourism Industry Expo, rainbow slides, one of the most popular outdoor entertainment projects in recent years, continue to unleash market potential through product innovation and scenario expansion after experiencing explosive growth. Statistics show that the total number of rainbow slide projects in China exceeded 5,000 in 2024, more than triple the number in 2021.
Technological Innovation Expands Application Scenarios
At a large tourism resort in Jiangsu, the newly launched "Light and Shadow Rainbow Slide" perfectly integrates LED lighting technology with traditional slides, enabling all-weather day and night operation. The project manager reported that nighttime operations increased daily revenue by 40%, successfully creating a new track in the nighttime economy. Meanwhile, the introduction of movable rainbow slides allows for rapid deployment in temporary venues such as commercial districts and festival event sites, further expanding business boundaries.
Lower-Tier Markets Emerge as New Growth Area
Market analysis indicates that the penetration rate of rainbow slides in county-level cultural tourism projects reached 65% in 2024, becoming an important supporting facility in rural revitalization. In a county-level city in Zhejiang, a rainbow slide with an investment of one million RMB drove local tourism revenue growth by 12 million RMB in its first year of operation, creating significant spillover economic benefits.
Industry Upgrade Trend Evident
Industry insiders note that the rainbow slide industry is transitioning from single equipment sales to comprehensive solutions. Full-chain services including intelligent ticketing systems, safety monitoring platforms, and operational management training are becoming new focal points of competition. The market size of related supporting services is expected to reach 1.5 times the value of the equipment itself by 2026.
Experts stated that rainbow slides have evolved from "viral products" to "permanent formats" in the cultural tourism industry, with their success providing an important reference for the sustainable development of outdoor entertainment equipment. In the future, technological innovation and operational upgrades will continue to drive steady growth in this sector.
